Wrong category blocks capabilities—teams then argue across ownership lines.
WeChat
WeChat Mini Program
WeChat entries must be short and clear—users won't hunt menus. Clarify the boundary before choosing the build path.
Showcase, leads, membership and commerce on WeChat.
Platform-aware
We plan category, payment and review risks early.
Main path first
Ship a convertible MVP, then add ops features.
Upgradeable
Version iterations, campaigns and API follow-ups.
WeChat pains
These usually show up before a project starts—or right after a rushed launch.
Long paths kill lead rates—it often surfaces only after production impact.
Review copy mismatches features—iteration and local integration slow down.
Every campaign needs a release—users feel it as inconsistent data or UX.
Review-ready main path
Lock category and must-have capabilities; compress to a convertible path; configure campaign content; sync review materials.
IA, UI, APIs and submission materials together. Fits private-domain ops, local services and brand campaigns—with optional pay, subscribe messaging and chat.
- Scope written before coding
- Milestones you can accept
- Handover notes included
Highlights
What this engagement typically covers.
Category/capability plan
Included in scope after we confirm stack, constraints and acceptance checks.
Main-path build
Included in scope after we confirm stack, constraints and acceptance checks.
Pay/message hooks
Included in scope after we confirm stack, constraints and acceptance checks.
Submission help
Included in scope after we confirm stack, constraints and acceptance checks.
What you get
- Review-ready build
- Core business flow
- Configurable content notes
- Integration summary
- Ops checklist
How we work
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01
Category & flow interview, with written stage outputs.
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02
Prototype sign-off, with written stage outputs.
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03
Build & integrate, with written stage outputs.
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04
Submit & fix, with written stage outputs.
Ready to lock scope?
Tell us if you need pay/membership—we'll size v1.